Client

Creative Victoria

Talent

Diafrix
Urthboy
B Wise
Sampa The Great
Ecca Vandal
Majak Daw
Archie Thompson

Services

  • Campaign Concept
  • Creative Direction
  • Artist Procurement
  • Communications strategy
  • Video Production
  • Photography
  • Branding & Design
  • Digital Marketing
  • Music Licensing
  • Social Media Management
  • Website design & development

A community-focused project to inspire young people to follow their dreams and ambitions. It’s about overcoming adversity through the power of music.

Objective — Raise awareness about youth violence and address some of the issues affecting young people, particularly disenfranchised youth at risk of disconnection from their community and being influenced by gang related activities.

Solution — Develop a social media initiative to bring together some of Australia’s leading and influential urban music, hip-hop and sporting personalities from a diverse range of cultural heritages to share their personal stories of overcoming adversity and various challenges in an inspirational way.

Episode 1
Diafrix

Episode 2
Urthboy

Episode 3
Majak Daw

Episode 4
Sampa The Great

Episode 5
B Wise

Episode 6
Ecca Vandal

Episode 7
Archie Thompson

Episode 8
Youth For Change