One of the biggest DJ’s in the world

Played an intimate club show

Exclusive for Mates of Vodafone


Vodafone NZ


Martin Garrix


  • Campaign curation
  • Artist procurement
  • Music licensing
  • Event management
  • Content creation
  • Creative direction
  • Event Production
  • Design & Campaign Assets
  • Video Production
  • Photography

We developed a money can’t buy experience with one of the hottest DJ’s on the planet to reward Vodafone customers.

We created on a one-off event for Vodafone customers to get up close and personal with Martin Garrix at an intimate show for 800 people. To register, you had to share the promotional video on Facebook, get as many friends to sign up via the Vodafone Fantastic Fridays site and the top 400 people were the lucky winners (and they got to bring their best mate).

Results — Exceeded all consideration objectives and delivered some pretty party-worthy acquisition and conversion results. Increased consideration for FF amongst the target audience engaged with the campaign by 78% of users.