Imagine experiencing one of the biggest artists in the world

In one of the most intimate shows of the year

In one of the most unique locations in the world

Client

AAMI

Artist

Ed Sheeran

Services

  • Activation
  • Artist Procurement
  • Music Licensing
  • Event Production
  • Creative Direction
  • Design & Campaign Assets
  • Video Production
  • Photography

We put Ed Sheeran on top of the iconic Hanging Rock, for an unforgettable HIT Network World Famous Rooftop. Thanks to AAMI Lucky Club.

100 die-hard Ed Sheeran fans were taken on a mysterious bus ride to Hanging Rock, where they climbed to the top to see Ed perform his new music live for the very first time in an intimate show.  AAMI Customers were lucky enough to be a part of this once-in-a-lifetime, history making event.

The Fan Experience