Tom & Captain
- Creative Direction
- Video Production
- Design & Campaign Assets
- Artist Procurement
- Music Licensing
From sunrise to sunset, Bonds follows a bunch of talented Australians for a day to get a glimpse into their creative lives.
We developed an engaging four-part online content campaign which showcased ‘a day in the life of’ a variety of talent that have something cool going on in life. A fearless freelancer, a solo artist and creative collaborator, a Turner and Hooch duo, plus a beach babe at heart – these Aussies embody the Bonds brand.
Results — A massive success with over 13 million campaign impressions. 190K video views (to 100% completion). Hugely positive response to campaign creative across social channels.